Siam Ocean World — Campaign Rebranding & Key Visual Direction
This project was part of a creative rebranding initiative for Siam Ocean World (now SEA LIFE Bangkok), aimed at revitalizing the brand’s visual identity to feel more modern, imaginative, and immersive.
As Art Director and Designer, I was responsible for developing the core visual direction, including the new logo design, key graphic system, and overall art direction for campaign visuals.
The illustration and poster executions were created by the design team based on my creative concept and direction — transforming the idea of “a child’s imagination brought to life beneath the ocean” into vibrant, cinematic visuals.
The result was a bold, playful identity that blended fantasy, discovery, and realism, reflecting the magic of exploring the underwater world.
